We’ve all felt it—that quiet pressure to keep buying, keep hustling, and keep striving for an impossible version of “enough.”

At Le Prix, we’re calling out the propaganda. The messages we’ve been fed for years through fashion, media, and marketing that keep us stuck in cycles of guilt, overconsumption, and self-doubt.

Here’s the propaganda we’re no longer buying into:

• You always need something new to feel confident

• Fast fashion is affordable and harmless

• Taking care of yourself means buying more stuff

• Only luxury is worthy

• One person’s choices don’t matter

• Throw it out, buy another

• Trends matter more than timeless style

• Motherhood should look effortless

• Success means hustle and burnout

• Wearing the same outfit twice is embarrassing

• Wellness comes in a package

• Shopping is self-care without intention

At Le Prix, we’re here to rewrite that narrative. You deserve:

• A wardrobe that reflects your values

• Clothes that feel like you

• A slower pace that honours your wellbeing

• Style that supports the planet and the people who make it

• Support from a female-founded, values-led local business

Let’s unlearn the lies—and build something more beautiful together.

Ready to love your wardrobe again?
Book your styling session or shop our curated new arrivals to start your journey toward intentional style.