Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers.
Research suggests key factors which influence second-hand apparel shopping are social, economic, and environmental. The majority of shopping for second-hand apparel is in-store, more women are shopping than men and, perceived value and social influence are the key to what drives consumers to shop and purchase while income is not a key indicator.
If you've ever felt discouraged that your personal choices don't matter, let the two images I've created tell you otherwise. All the support Le Prix has received since 2012 has brought us to surpassing one tonne of diverted fashion waste from landfills!