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What is Fast Fashion?

Robyn Hobbs

Fast fashion is cheap clothing produced rapidly by mass-market retailers in response to the latest trends that aren't made to last.

Q: "If you buy something new but are considering the quality of the item and choosing something that is “classic” enough that you can get a good few years out of it, is that considered fast fashion? Or is it just pieces that are trending for months at a time?"

Throwaway garments contribute more to climate change than air and sea travel. Not to mention the possibility of unethical labour and environmental degradation.

New Fast-Fashion Textiles aka Clothes are Wasting Resources

Less than 1% of the material used to produce clothing globally is recycled into new clothing, with 12% recycled into other products such as insulation or mattress stuffing.

How Can You Be Sure You Aren't Part of the Fast Fashion Problem?

1. Shop Second Hand

This way no new resources are being used for your fashion habit. By not buying new you are not contributing to the fast fashion cycle to replace your purchase with another cheaply made piece that's meant to be disposable.


2. Buy clothing from companies trying to reduce their impact on the environment

Do Some Research on Ethical and Sustainable Brands. There are some amazing ones who are transparent and don't greenwash their practices.


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