A quick Google search and I found Today.com, New York Post and StyleCaster.com talking about the Coastal Grandmother Style that apparently was coined on TikTok. It's a look that is timeless and effortless.
Inspired by a more nautical, whimsical and carefree lifestyle, the “Coastal Grandmother” trend swaps tight pants for loose and body-hugging tops for timeless button-ups. Think drapey pants, light and airy. As effortless as it comes, yet delightfully flattering.
It is based on the clean and classic style of middle-aged, wealthier women living in luxurious oceanfront properties, similar to that of Diane Keaton in the Nancy Meyers movie, Something's Gotta Give, set in the Hamptons.
The phrase “coastal grandma” brings to mind images of relaxing days spent lounging on a chaise, crisp linen outfits and houses with expansive farmhouse-style kitchens. And, essentially, that's what it is. It's a style for those who love coastal vibes, recipes and cooking, cozy interiors and more might fit the "coastal grandmother" aesthetic. And no, you don't have to be an actual grandmother to be a coastal one, it's for anyone and everyone.
SHOP THE COASTAL GRANDMA AESTHETIC